Watercolor mountain valley with a cyclist on a trail and a truck on a dirt road

Trail Fire

Last spring we grew Trail Fire 234% year over year on Amazon, with two record months in a row before the stock ran dry.

  • Amazon
  • Meta ads creative
Friends sitting around a Trail Fire fire pit at night beside a truck

The brief

Trail Fire makes a 4-in-1 camp grill and fire pit: a fire pit, a pizza oven, a BBQ grill, and a wok in one unit. One product doing four jobs gives a listing and an ad four things to show. We built the Amazon listing and the paid social creative for it.

What we did

01

Rebuilt the Amazon listing

We rebuilt the listing and built the gallery that shows the grill as a fire pit, a pizza oven, a BBQ grill, and a wok.

02

Ran the PPC

We ran the pay-per-click ads behind the listing.

03

Filled the Brand Store

We filled the Brand Store that sits behind the listing.

04

Made the 4-in-1 reel

A 9:16 video for paid social on Meta, shot on the beach: cookies, the grill, the wok, and a pizza, all on one unit.

05

Designed the ad graphics

Static ads for Meta, including the Black Friday sale ad and the 4-in-1 ad.

The Amazon gallery

Eight images from the live listing's gallery. Tap any image to see it full size.

The paid social creative

Tap the reel to play it. The graphics beside it are static ads.

Where it stands

Two record months in a row came before the stock ran dry. Today the listing carries the Amazon's Choice badge with a 4.6-star rating.

234%

year-over-year growth on Amazon, last spring

4.6

star rating on the listing today

In their words

“As a product developer and e-commerce business owner I have to limit my interaction with the stress of navigating Amazon and Shopify platforms. Delegating the expertise required to create and manage product listings allows me to focus on growing my business. In a complex world of e-commerce, choosing a responsive, knowledgeable team to manage your business pays dividends. They communicate, evaluate and recommend strategies that are creative and current. Cessna is not just part of our team, they are our team.”

Mark Ritchie
Trail Fire

Services on this project

Amazon ManagementThe listing rebuild, the gallery, the PPC, and the Brand Store.Meta Ads + Creative ProductionThe 4-in-1 reel and the static ads we produced and ran as paid social.

Let's talk about your Amazon account.

  1. Book a time

    Pick a slot that fits your week.

  2. A 30-minute call

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  3. A written plan

    What we'd do first and what it costs, in writing.