Watercolor view from inside a wave barrel looking out to a sunrise, a small plane in the distance

In the Pit

Field notes on selling outdoor and lifestyle brands online. Amazon, websites, ads, and the occasional detour.

June 4, 2026 · 2 min read

Three fixes that move the needle on most Amazon listings

Most listings leave money in the same three places. Here is where we look first.

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May 20, 2026 · 1 min read

Where outdoor brand websites quietly leak sales

Your product is great. Your site might still be losing the sale in four familiar places.

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