CFG Wealth Management

Within a week of the rebuild, CFG's CEO was using the new site to open conversations with a business they're looking to acquire.

WordPress
Website rebuild

The brief

CFG Wealth Management is a wealth-management firm with trusted advisors since 2002, according to its own site. The old site was a decade-old advisor template with a stock sailboat for a hero. It undersold the firm, so we built a custom WordPress site that reads like the serious operator CFG is.

What we did

Replaced the template

We built a custom WordPress site in place of the decade-old advisor template.

Rebuilt the hero

The stock sailboat is gone. The new hero opens the site with a landscape and the firm's own line.

Built the main pages

Home, about, team, media, and contact pages, built to match.

Put the firm's strengths up front

Below the hero, four short cards cover the firm's history since 2002, its independence, its retirement planning, and its local advisors.

Gave visitors a next step

A Schedule a Consultation button sits in the header and a Plan Your Retirement button sits in the hero.

The site, before and after

The left side is the archived old site and the right side is the rebuild. The old hero was a stock sailboat and the new one is a mountain trail. Drag the handle, or tap Before or After to see either one full width.