Frequently Asked Questions (FAQ)

Amazon Seller & Vendor Central Management

Q: What’s the difference between Seller Central and Vendor Central?
A: Seller Central (3P) allows you to sell directly to customers on Amazon, while Vendor Central (1P) involves selling wholesale to Amazon, who then sells to customers. We manage both platforms, from SEO and advertising to compliance and reporting, to maximize your visibility and sales.

Q: Do I need both Seller and Vendor accounts?
A: Not necessarily. Some brands thrive with one channel, while others benefit from a hybrid approach. We’ll evaluate your goals and recommend the setup that scales best for your business.

Q: Can you optimize my existing Amazon listings?
A: Yes. We specialize in keyword-rich copywriting, professional media integration, and Amazon SEO to improve search ranking, conversions, and customer trust.

Website Development

Q: What platforms do you build websites on?
A: We build sites on Squarespace, Shopify, Wix, Carrd, and WordPress, with a focus on fast, mobile-friendly, SEO-optimized websites that convert visitors into customers.

Q: Do you provide ongoing website support?
A: Yes. We can handle updates, SEO improvements, optimization from analytics, and content additions to keep your site competitive as your brand grows.

Q: How do you make my site rank higher on Google?
A: We combine on-page SEO (keywords, metadata, image optimization) with clean design and speed-focused builds. Our websites are structured to perform well in search engines from day one.

TikTok Shop Management

Q: What exactly is TikTok Shop?
A: TikTok Shop is TikTok’s built-in e-commerce platform where products can be sold directly through videos and live streams. It’s a powerful way to reach new audiences and drive sales.

Q: How do you manage TikTok Shop accounts?
A: We handle account setup, product sync, website integration, and performance tracking. You’ll get a complete, hands-off solution.

Photography & Media Production

Q: Do you only shoot product photography, or do you offer lifestyle media too?
A: Both. We offer studio-quality product photography, lifestyle shots, social media content, and short-form video reels designed to showcase your brand in the best light.

Q: Can you match the style of my brand?
A: Absolutely. We tailor media production to your brand’s voice, aesthetic, and target audience — ensuring your visuals feel consistent and professional across platforms.

Q: Do you provide video services as well?
A: Yes. From product reels to branded social clips, we create high-quality video content that drives engagement on platforms like Amazon, TikTok, and Instagram.

General

Q: Where are you located?
A: We’re based in San Diego, California, but we work with brands globally.

Q: Do you work with startups as well as established brands?
A: Yes. Whether you’re launching your first product or scaling a multi-million-dollar brand, our tailored strategies will meet you where you are.

Q: Do you speak Spanish?
A: Yes — we’re proud to offer bilingual support for Spanish-speaking clients.

Q: What makes Cessna E-Commerce & Marketing Management different?
A: Beyond results, we bring a personal touch. With over $3M in sales managed, 10+ brands scaled, and hands-on expertise in Amazon, TikTok, and website development, we combine proven strategy with creativity and care to help your brand grow sustainably.